The Google Adsense reports is the tool available from Google for you to understanding your Adsense income.
The Google Adsense reports has to major sections, Adsense content reports and Adsense search reports.
Adsense Search reports.
The first pull down box on the initial screen is used to select the time range you want to generate Adsense search reports on. You can select between
the following options:
- Today
- Yesterday
- 2 days ago
- Last 7 days
- Current month
- Last month
- This week (Monday Sunday)
- Last week (Monday Sunday)
- Last work week (Monday Friday)
- All the time
Alternately you can select a specific time range to display your Adsense search reports from.
Then you have the option to display reports either based on date, Adsense search channels or both.
As standard, your Adsense search reports will be displayed as totals - however you can choose to have your Adsense search reports shown based on
channels if you choose so. If you want to have your Adsense search reports shown based on channels, you must select the appropriate Adsense search
channel from the check list.
Once you are satisfied with your selection, click "update reports", and you will have your desired Adsense search report ready for analysis.
Your Adsense search reports consist of the following fields:
- Date - Displays the collected Adsense search data from the current
date.
- Channel - displays the name of your Adsense search channel, if
selected.
- Impressions - Shows the number of Adsense search impressions that
you have served.
- Clicks - The number of Adsense search clicks registered.
- Click frequency - A percentage indication of the number of Adsense
search impressions versus Adsense search clicks.
- Effective CPM - A calculated cost per 1000 impressions - calculated
from your earnings divided by 1000 impressions. i.e. your earnings are
$50 and you have served 10000 impressions, your CPM will be : 50/10 =
$5,00
- Earnings - Displays your current Adsense search earnings for the
selected period.
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screenshot.
Adsense content reports.
The first pull down box on the initial screen is used to select the time range you want to generate Adsense reports on. You can select between the
following options:
- Today
- Yesterday
- 2 days ago
- Last 7 days
- Current month
- Last month
- This week (Monday Sunday)
- Last week (Monday Sunday)
- Last work week (Monday Friday)
- All the time
Alternately you can select a specific time range to display your Adsense reports from.
Then you have the option to display reports either based on date, Adsense channels or both.
As standard, your Adsense reports will be displayed as totals - however you can choose to have your Adsense reports shown based on channels if you
choose so. If you want to have your Adsense reports shown based on channels, you must select the appropriate channel from the check list.
Once you are satisfied with your selection, click "update reports", and you will have your desired Adsense report ready for analysis.
Your Adsense reports consist of the following fields:
- Date - Displays the collected Adsense data from the current date.
- Channel - displays the name of your Adsense channel, if selected.
- Impressions - Shows the number of Adsense impressions that you have
served.
- Clicks - The number of Adsense clicks registered.
- Click frequency - A percentage indication of the number of Adsense
impressions versus Adsense clicks.
- Effective CPM - A calculated cost per 1000 impressions - calculated
from your earnings divided by 1000 impressions. i.e. your earnings are
$29 and you have served 2000 impressions, your CPM will be : 29/2 =
$14,50
- Earnings - Displays your current Adsense earnings for the selected
period.
